Hala Al-Gharbawi's work reflects a fusion of Eastern and Western cultures. Traditional Arabic motifs are elegantly combined in her designs with modern European silhouettes, making her stand out among other fashion designers.

From an early age, Hala Al-Gharbawi was passionate about embroidery and various forms of handicrafts. She could spend entire days admiring beautiful fabrics, visualizing every detail of a future outfit.

During her university studies, she attended various courses in Berlin, Saudi Arabia, Dubai, and Beirut. Eagerly absorbing new knowledge and demonstrating boldness and innovation in her work, she won the prestigious 25th China International Hempel Award for Young Fashion Designers and had the opportunity to showcase her first collection at Mercedes-Benz Fashion Week in Beijing, China.

Her dedication and commitment to craftsmanship naturally opened the doors to ESMOD for her, and by 2017, she began showcasing her collections at Berlin Fashion Week.

Hala Al-Gharbawi is the first Saudi fashion designer who:

• Creates and launches NFT fashion collections,
• Collaborates with the international brand PINKO, designing exclusive fashion collections,
• Works with top fashion universities, teaching students from around the world about fashion design and fashion management.