The remarkable career of Nojoud Alrumaihi — a Saudi entrepreneur, fashion and luxury consultant, and founder of Ci Consultancy. Through her strategic vision and cultural insight, she has become a leading voice in the global fashion industry, shaping a new narrative for Arab women in fashion, business, and beyond.

Nojoud Alrumaihi is a Saudi entrepreneur and fashion consultant who has made significant strides in the luxury fashion industry. Born and raised in Saudi Arabia, she embodies the emergence of empowered Saudi women on the global stage. With a Master's degree in International Marketing from King's College London, she combines academic expertise with a deep understanding of both regional and global markets — allowing her to operate at the crossroads of culture, commerce, and creativity.

Her work is a testament to the belief that fashion is more than fabric — it’s a dialogue, a cultural narrative, and a strategic tool. With this in mind, she founded Ci Consultancy, a boutique agency focused on connecting international luxury brands with Gulf Cooperation Council (GCC) markets through localized, meaningful strategies.

As the founder of Ci Consultancy, Nojoud specializes in bespoke communication strategies that bridge international luxury with the values and sensibilities of Gulf audiences. Her consultancy has collaborated with some of the most prestigious names in the industry — Prada, Cartier, Sephora, Mytheresa, and others — helping them grow their presence in the Saudi market with cultural precision and creative impact.

Her agency provides a full suite of services, including strategic marketing, influencer relations, localization of brand narratives, and luxury event curation. Every campaign led by Ci Consultancy is grounded in authenticity and an intuitive understanding of the Gulf’s modern luxury consumer.

In 2024, Nojoud’s influence was recognized on the global fashion stage when she was appointed Middle East Ambassador for the Fédération de la Haute Couture et de la Mode, the governing body of Paris Fashion Week. She became the first Saudi woman to hold this position — a groundbreaking milestone for the region.

In this role, she serves as a cultural conduit between Middle Eastern fashion talents and the global haute couture scene, fostering collaboration, visibility, and exchange. Her appointment signaled a new era for Arab representation in fashion diplomacy, and she has since been instrumental in promoting emerging designers and advocating for authentic storytelling on international runways.

As she expressed in an interview with Arab News:

Beyond her consultancy work, Nojoud maintains a strong presence on social media, particularly via her Instagram account @nojoud_alrumaihi, where she shares insights into fashion, lifestyle, and motherhood. Her content offers a behind-the-scenes view into global fashion events, her collaborations with luxury brands, and her personal reflections on balancing ambition with authenticity.

Nojoud’s influence online is not just about aesthetics — it's about narrative-building, offering her followers a thoughtful and elegant representation of the modern Arab woman: grounded in heritage, yet globally fluent.

More than a style icon, Nojoud is a strategic thinker and cultural connector. Her journey exemplifies the power of combining cultural insight with business acumen, positioning her as a key player in shaping the future of luxury fashion in the Middle East and beyond.

She continues to break barriers and redefine norms, inspiring women to lead with clarity, creativity, and confidence. Her work through Ci Consultancy and her ambassadorship in Paris are not only milestones for her — they are markers of a broader shift in the luxury industry toward inclusion, regional storytelling, and meaningful engagement.

As the world becomes more interconnected, Nojoud Alrumaihi’s work continues to build bridges between cultures, industries, and generations. Whether she’s launching a campaign in Riyadh or representing the Middle East on the Parisian runway, her influence is undeniable — bold, refined, and rooted in purpose.

Follow Nojoud’s journey on Instagram @nojoud_alrumaihi or explore her consultancy at www.cicreatives.com to discover how she’s redefining luxury with passion, precision, and a powerful point of view.