Princess Reema’s dedication to promoting this sphere of life carries a profound message. Through her efforts, she encourages Saudis to care not only for their bodies, but also for their minds and spirits. One of her most heartfelt causes is the fight against breast cancer — the most common form of the disease among women.
To shift public focus toward this urgent issue, she founded the 10KSA educational initiative and the Alf Khair Foundation. In 2015, a humanitarian campaign she organized earned a place in the Guinness World Records when 8,264 women formed the shape of a pink ribbon. That same day, a moving ceremony was held to honor women who had bravely undergone treatment and overcome the illness.
Yet for Princess Reema bint Bandar Al Saud, the goal was never about setting records. As she herself has said, the true purpose was to spark conversation — to break the silence around women’s health and inspire lasting change.