Fashion
SABI ULLAEVA
SABI ULLAEVA became the first Russian brand showcased at the 2025 Saudi Cup in Saudi Arabia, in collaboration with LA REINE Arabia. This prestigious event, blending high fashion and horse racing, attracts the global elite.
22.03.2025
Guests dazzled in designer outfits, turning the venue into a grand two-day fashion show and brand exhibition. LA REINE Arabia correspondents graced the event in elegant SABI ULLAEVA dresses, underscoring the brand's international stature and influence in the fashion industry.
SABI ULLAEVA's gowns were the evening's highlight, drawing admiring glances. Their elegant silhouettes, impeccable tailoring, and attention to detail showcased the designer's exceptional craftsmanship and artistic vision.
Sabina Ullaeva: The Art of Transformation in High Fashion
Fashion transcends mere clothing; it's an art form that communicates without words. Russian designer Sabina Ullaeva epitomizes this artistry. Her brand, SABI ULLAEVA, has become synonymous with beauty, sophistication, and femininity, capturing the hearts of women worldwide.
From First Stitches to International Acclaim
Born in Dagestan into a loving and supportive family, Sabina's creative passion ignited early. At 14, a serendipitous gift—a sewing machine from her aunt—sparked her love for garment creation.
By 15, she had established her first atelier in a modest rented space. Word of her craftsmanship spread, building a loyal clientele. The pandemic marked a turning point, expanding her reach beyond Russia to countries like Kazakhstan, the USA, Canada, Norway, Germany, and Belgium. Her atelier evolved into a full-fledged sewing workshop with a dedicated team.
The Philosophy of the SABI ULLAEVA brand
Each of Sabina's creations is a unique masterpiece, characterized by flawless cuts, intricate drapery, and a conceptual approach.
The SABI ULLAEVA brand is crafted for confident, radiant women who embrace the spotlight with grace. Its admirers are self-assured individuals aged 18 to 35 who value elegance, individuality, and exclusivity..
"Each dress is special to me," says Sabina. "I pour a piece of myself into it—emotions, inspiration, time. Ideas come unexpectedly, like a puzzle gradually coming together. The creative process is always pure magic."
Recognition and Success
Today, the SABI ULLAEVA brand commands a loyal following both in Russia and internationally. Sabina’s participation in fashion shows and the timeless elegance of her collections continue to captivate women around the world, striking a chord with those who appreciate beauty, sophistication, and individuality.
Over the course of 12 years, Sabina has overcome numerous challenges—from relocating her atelier to meeting the constant demands of growth. What began as a modest 9-square-meter studio is now evolving into a spacious, state-of-the-art atelier of over 300 square meters, set to open in April 2025.
Balancing the roles of entrepreneur, wife, and mother is no easy feat, yet Sabina manages it with remarkable grace. Even in a fiercely competitive industry, she remains a market leader.
"Running a business in Dagestan, especially in Makhachkala, is no easy task. The competition is intense—many young women dream of opening their own boutiques. But I don't shy away from challenges; on the contrary, they strengthen me," she says.
Sabina continues to be the driving force behind her brand. She personally selects the fabrics, oversees the cuts, and monitors the tailoring process from start to finish. "I'm extremely demanding when it comes to quality. For me, everything must be flawless," she adds.
Brand Mission
SABI ULLAEVA is more than just a fashion label—it's a form of art, where every detail holds meaning. It tells the story of a woman unafraid to dream, create, and overcome obstacles on the path to success.
Sabina Ullaeva is a designer who inspires thousands of women around the world— and her journey is only just beginning.
LA REINE ARABIA Magazine