The programs she champions have helped millions of children and young people unlock their talents and visionary potential. Her thriving fine jewelry brand and French cuisine restaurant reflect not only her creativity, but also her strategic mindset and relentless work ethic.

Princess Sora bint Saud Al Saud is unafraid to take risks — she finds energy and inspiration in a life driven by purpose, passion, and constant multitasking.

From a young age, she was taught not only to honor the past, but also to envision and shape the future. Princess Sora bint Saud Al Saud has always had a unique gift for seeing opportunity in the face of challenge.

The granddaughter of King Abdullah bin Abdulaziz Al Saud, she spent her youth traveling across Europe, the United States, and her homeland. She earned a bachelor’s degree in psychology from the American University and quickly discovered her true calling: to serve others and bring people together, sharing with the world a message of empathy, unity, and compassion.

The Ahyaha Foundation, established by Princess Sora in partnership with her husband, Prince Abdulaziz bin Talal Al Saud, is dedicated to improving the lives of Saudi citizens through a wide range of social initiatives. These include youth education, sustainable development, water conservation, road safety, and support for professions that strengthen the fabric of family life.

The organization also actively promotes the growth of civic engagement across the Kingdom. The royal couple firmly believes that the future of Saudi Arabia lies in the hands of proactive citizens—individuals who see themselves not merely as recipients of goods and services, but as active contributors to the nation’s progress.

Princess Sora makes full use of every opportunity to strengthen international cooperation grounded in these core values. In 2017, she was appointed Honorary Ambassador of Mentor International, a global initiative aimed at guiding young people in making informed choices about their careers and lives. This initiative, along with its sister organization Mentor Foundation, operates under the personal patronage of Queen Silvia of Sweden.

Princess Sora proudly sponsored the foundation’s 25th anniversary celebration, held at the Embassy of Sweden in the United States. As she noted, over the course of its work, the organization has empowered children and adolescents in 80 countries to unlock their potential, while helping them avoid the dangers of drug abuse and social alienation.

Her flagship business venture, Sora Saud Trading Company, which brings together several commercial brands, is driven by a vision of innovation and sustainable growth. One of its standout platforms allows people to find new homes for items they’re ready to part with — giving things a second life in a conscious, community-minded way.

From fine jewelry design and curated gift packaging to the sale of rare coffee and tea blends, Princess Sora emerges as a true ambassador of the unique — offering the world experiences and products that many have yet to discover.

In a remarkably short time, Princess Sora has launched a wide range of initiatives that are leaving a lasting mark on the social and business landscape of her homeland. Her boldness, creativity, and deep desire to make the world not only more just but also more beautiful naturally attract ambitious, like-minded individuals into her circle.

As an entrepreneur, philanthropist, and humanitarian, Princess Sora bint Saud Al Saud is helping to shape a new reality—one defined by grace, social well-being, and a strong sense of responsibility for every decision made.